AITC 2021 will see the introduction of a new brand, Studio C, which aims to curate and shape a contemporary, lively and inspiring selection of high-quality Malaysian craft products that reflect our rich artistic heritage, commitment to social responsibility and focus on a more sustainable future.

With the slogan ‘Our Craft, Your World’, this branded initiative hopes to contribute to Malaysian artisans’ financial independence and the preservation of their cultural heritage by bringing their stories, legacy and craft traditions to a wider market via homegrown e-commerce platforms, pop-ups and, social and conceptual events.